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Anonimo - Baselworld 2017: the new models by Anonimo

Anonimo Baselworld 2017: the new models by Anonimo

Julien Haenny, CEO of Anonimo talks about the new models unveiled at Baselworld.

Founded in 1997 in Italy, Anonimo was born into the tradition of Florentine watchmaking. An extraordinary variety of models, materials, functions and patents flourish along the banks of the river Arno. In 2013, the company moved to the other side of the Matterhorn and its manufacture now meets the “Swiss Made” criteria. A new development strategy for the brand is initiated, with in-depth work on its collection undertaken and where only two lines are maintained: the “Militare” and “Nautilo”. The former is easily identifiable by the position of the crown at 12 o’clock and the Nautilo is a contemporary reinterpretation of dive watches where the crown is at 4 o’clock.

At Baselworld 2017, Anonimo launches some new references: the Militari Alpini, a chronograph available with either brown or kaki dial and limited to just 97 pieces, and a modern reinterpretation of the Nautilo, the famous diver watch originally designed by naval engineer Dino Zei.

The brand

Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.

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