Press release
Watchmaking has found a new home in Biel! The distinguished Armin Strom brand, which has a long tradition of craftsmanship, has moved into new premises at 46 Bözingerstrasse, Biel, Switzerland. Light and spacious watchmaking ateliers and modern, high-precision machines enable the watchmaker to manufacture its own movements. At the same time, new watchmakers and apprentices have joined to meet the growing demand for the refined brand.
The substantial investments were feasible due to the investor and majority shareholder Mr. Willy Michel.
In addition to a number of traditional machines including a lathe, a drill/milling machine and a grinder, the lower ground floor houses four numerically controlled production machines.
The main reception is on the first floor, as well as the conference room, watchmaking ateliers and galvanizing ateliers; not to forget the decorating shop where hand engraving and polishing such as snailing, sunray brushing and the Côte de Genève decoration is carried out.
The management offices, sales and public relations departments and additional meeting rooms are located on the second and top floors.
Staff numbers at Armin Strom SA have also grown in line with the company's expansion. The company has no fewer than 16 employees across all the various departments and since summer 2009, it has also been training apprentice watchmakers.
