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Eberhard & Co. - New partnership signed with JD.com

Eberhard & Co. New partnership signed with JD.com

The Eberhard & Co. collection will be launched on Chinese e-commerce giant JD.com in February.

The two partners expect that the distribution agreement will facilitate commercial development for the Bienne-based Maison, which has just celebrated its 130th anniversary, and enhance the portfolio of premium Swiss brands available on JD.com.

Eberhard & Co. is already renowned amongst Chinese aficionados of fine watchmaking, mainly on account of its star products, Chrono 4 and 8 Jours (Maison patents). It is now aiming to introduce other lines, which have already achieved great success in Europe and the US, in particular the Scafograf collection. The Eberhard & Co. Collection will be launched on JD.com in February this year.

“We have worked unstintingly to achieve this important commercial agreement,” said Mario Peserico, General Manager of Eberhard. “We have been struck not only by the extraordinary scale of this partner but, above all, by the professionalism which we have encountered at every level of the JD.com structure. We believe we have reached a perfect balance between the potential offered by digital commerce and respect for the traditional values of Swiss watchmaking of which we are one of the oldest representatives.”

JD.com is China’s largest retailer, online or offline, as well as the country’s biggest Internet company by revenue. The company sets the standard for online shopping through its commitment to high quality and authenticity, and thus is the ideal channel for Chinese consumers looking for high-end watch collections.

“We’re pleased to have formed this partnership with Eberhard,” said Belinda Chen, General Manager of JD Watch. “As a brand with a long history of premium quality and precision in the art of watchmaking, Eberhard is a natural fit for us. We look forward to supporting the Eberhard team in reaching more of our discerning Chinese consumers.”

The brand

Since 1887, Eberhard & Co. has been synonymous with passion, innovation and attention to detail and design. These values have defined the Maison ever since it was founded.

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