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WorldTempus Newsletter
Editorial - December double competitions

Editorial December double competitions

A ladies’ smartwatch up for grabs in our December competition, plus our daily Advent calendar competition and a Christmas watch gift guide.

We don’t often have a ladies’ watch in our monthly competition, or a smartwatch, which makes our December competition that little bit more special. Answer three questions about Alpina correctly before the 31st December and you could win the ladies’ version of the brand’s smartwatch: the Alpina Comtesse Horlogical Smartwatch [LIEN vers la page concours]. On 1st December we also started our popular Advent Calendar competition. Thanks to the support of a number of partners, we have some great prizes on offer until 24th December. Bookmark this page and stop by every day to see the latest prize.

I’m especially looking forward to the International Watch Industry Marketing day later this week, since it will allow me to combine my professional experience with my rather unusual hobby of data science and machine learning. Digital intelligence is the theme of the day and I’m delighted to have been invited to join the round table discussion “From Big Data to Big Intelligence” with a number of renowned industry professionals. The whole summit will be in French and we will have a short preview in French next week, but look out for my impression from the day in English with a French translation in the near future on WorldTempus.

Judging by the first models in the 2018 collection presented by Montblanc today, the Hamburg-based brand with watchmaking facilities in Le Locle and Villeret is continuing with its aggressive pricing strategy. There is a new in-house chronograph in the TimeWalker collection for under €5,000, as well as new Star Legacy models and a new limited-edition pocket Rally Timer. And that is just for starters…

For our Christmas watch selection this year, we have chosen to split the choice into watches for men and watches for women, each broken down into four different price categories. The first to feature on Wednesday this week are men’s watches below 3,000 Swiss francs. I deliberately picked two quartz watches in this category that, in my opinion, offer excellent value for money. But can the industry push quartz technology even further? David Chokron tackles this interesting question on Friday.

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Established in 1883, Alpina is recongised as the inventor of the sports watch as we know it today, having presented its Alpina 4 model back in 1938.

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Montblanc has always been committed to the same values: the pursuit of quality and craftsmanship.

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