When watch brands think big

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When watch brands think big - Editorial
1 minute read
A look at table clocks, artistic crafts à la Hermès, and why Eberhard & Co. will not be at Baselworld 2018.

Watch brands face one big constraint when developing a new timepiece: size. So what happens when they suddenly have a much bigger surface to work with? You can find out today in my article about a selection of table clocks from Patek Philippe, Vacheron Constantin and Parmigiani Fleurier that incorporate scaled-up versions of the same artistic crafts and innovation and technology that we find in their wristwatches.

We stay with the theme of artistic crafts for Ming Liu’s detailed look at the models presented by Hermès earlier this year. Watches with names such as “Grrrr” and “Tyger Tyger” are simply begging for further explanation. You can find it on WorldTempus on Wednesday. We also continue our examination of the GPHG finalists with a look at the ladies’ high-mech category by Michèle Brunner tomorrow and my evaluation of the men’s watches on Thursday.

A number of rumours regarding Baselworld 2018 are starting to emerge (I have contacted the organisers and they have assured me that there will soon be an official communication about the major changes) and next year’s exhibition is likely to be very different once again. After a wave of big names already announced their move to the SIHH earlier this year, Eberhard & Co. is the latest to confirm that it will not be exhibiting in Basel next year. Managing Director Mario Peserico explains the reasons behind this difficult decision, which sees the brand leave after being an exhibitor at the show for the past 70 years, in an interview to be published on Friday.

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