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IWC Antoine de Saint-Exupéry Youth Foundation

Adriana Lima, IWC brand ambassador, cut the ribbon on "The Little Prince" library children’s hospital.

Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima inaugurated the new recreation areas and a modern library at the children’s hospital in Curitiba, Brazil. The extension was made possible by the proceeds from an auction in November 2014, when the sale of an IWC platinum watch raised CHF 40,000. Thanks to the commitment of IWC, which realized the project together with the Antoine de Saint-Exupéry Youth Foundation, hospitalized children and young people can now take a break from the everyday life of an inpatient and have an inviting space in which to meet family and friends.

IWC entered into its partnership with Antoine de Saint- Exupéry’s descendants in 2006. Since then, the company has unveiled a series of special limited-edition Pilot’s Watches that have helped keep the memory of the extraordinary French author and pilot alive to this day. Several unique pieces in platinum have fetched top prices at auction, and IWC has used the proceeds to support many projects for the benefit of disadvantaged children.

IWC - Adriana Lima

 

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With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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