Audemars Piguet Partnership with Art Basel is renewed
As global Associate Partner, Audemars Piguet will continue to support Art Basel across all three of its shows—in Basel, Miami Beach, and Hong Kong.
Audemars Piguet celebrated the extension of its partnership with Art Basel, the world’s premier art shows for modern and contemporary works, with a special cocktail reception on Thursday 3 December 2015, held on the brand’s bespoke artist design stand in the Collectors Lounge of Art Basel in Miami Beach 2015.
Guests had the opportunity to tour Audemars Piguet’s 2015 lounge entitled Mineral Lab created by leading French designer Mathieu Lehanneur. The designs, shown for the last time at Art Basel in Miami Beach 2015, incorporated an eco-wall of living mosses combined with a bespoke sound installation named Constellations by the Geneva-based artist Alexandre Joly.
Since 2013, Audemars Piguet has presented innovative lounge concepts in the Collectors Lounge at all three Art Basel shows, inviting designers and artists to creatively interpret the place of origin of Audemars Piguet, the Vallée de Joux, in the Swiss Jura Mountains.
This multi-year partnership is a testament to both organisations' shared commitment to creativity and Audemars Piguet’s strong will to continue promoting artistry and innovation. Over the past three years, Art Basel has been the global platform for Audemars Piguet’s growing involvement in the world of contemporary art, building toward the launch of the brand’s annual Art Commission in June 2015.
Audemars Piguet is one of the few independent family-owned watch businesses and has been based in Le Brassus, in Switzerland's Vallée de Joux region, at the heart of the fine watchmaking industry, ever since the company was first established in 1875.Find out more
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