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Bell & Ross - New Instagram account

Bell & Ross New Instagram account

Bell & Ross created @bellross_chronology in order to present its new collections and have a chronological overview.

Bell & Ross has always emphasized the importance of image and design. Therefore, it was natural that Bruno Belamich, Creative Director, had the idea to create a new Instagram account, @bellross_chronology, which will serve as an official "online" catalog and completes @bellrosswatches, the official one launched in 2012 which highlights daily reports, photoshoots and live videos relating to the news of the brand. The chronological presentation of the models is updated at the time of each launch.

The two accounts compliment one another and as Bruno Belamich notes "the idea with this new account is to be able to share the vision of Bell & Ross and its collections from a chronological point of view". 

This new platform gets straight to the point, by gathering official images of the brand from its origins, starting with the birth of the Bell & Ross logo, that remains unchanged since its creation. "Much of our philosophy is based on this symbol, which represents the union of competencies, the key to our success: design, mastery of watchmaking, engineering and recognition of professional actors."

The iconography immerses us into the world of Bell & Ross and the three areas dear to the brand: air, land and sea, which highlight its perpetual quest for extremes. The visuals set the tone and express various emotions, according to each area and model presented, going from the history of aviation to scuba diving.

To inaugurate Bell & Ross Chronology, the reference Instagram account for the collections and the history of the brand, the manufactory decided to unveil the visuals of its Bellytanker models and the concept car designed by Bruno Belamich.

New Instagram account

One of the Bellytanker models © Bell & Ross

The brand

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

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