Partners the Semaine du Goût

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Partners the Semaine du Goût - Blancpain
1 minute read
Blancpain partners the 16th swiss Semaine du Goût which takes place from September 15 to 25 throughout the country.

The ties between Blancpain, the art of living and fine dining spring from the deeply held conviction that there is a close bond between these worlds and traditional watchmaking. Blancpain’s ongoing romance with gastronomy goes back to 1989 when Frédy Girardet, Paul Bocuse and Joël Robuchon were named “cooks of the century” by the famous Gault et Millau guide. The Manufacture in Le Brassus presented each of them with an engraved watch, a gesture that led the oldest watch brands and these award-winning chefs to realize how much they had in common, including a sure touch, meticulous concern for details and infinite patience displayed through innovation respectful of traditions. Ever since, Blancpain has naturally cultivated special relationships with the greatest chefs, and the many talented friends of the brand within this revered circle – notably featuring Joël Robuchon, Franck Giovannini, Stéphane Décotterd – have earned more than 100 Michelin stars between them. 


Given that the discovery of watchmaking expertise calls for a welcoming attitude and impeccable service, Blancpain ensures that its boutiques are friendly places in which hospitality – worthy of the finest establishments and expressed through an opportunity to savor ‘Swiss made’ produce – rubs shoulders with the presentation of timepieces and the corresponding technical explanations. The overarching aim is to offer clients an authentic and emotionally satisfying moment.

The Semaine du Goût takes place every year throughout Switzerland as part of an sustainable development approach and enhancement of the culinary heritage. The Semaine du Goût will be held this year from September 15 to 25.

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