"Brilliant is Beautiful"

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"Brilliant is Beautiful" - Bovet 1822
2 minutes read
Bovet 1822 sponsors star-studded evening raises over £850,000 in support of Artists for Peace and Justice.

The event took place on Sunday October 9th, raising £850,000 for Haiti and women’s education in honor of supermodel and activist Karen Elson. Held at the majestic Claridge’s hotel, BOVET 1822 was again the evening’s title sponsor as APJ’s strategic partner. Paul Haggis, Petra Nemcova, Alan Cumming, Maxwell, Moran Atias, Kelly Brook, Holly Candy, Caroline Stanbury and friends came together at Claridge’s for benefit dinner in support of women’s education.

The event launched APJ’s new initiative “Brilliant is Beautiful,” a scholarship fund for underprivileged women and girls worldwide. Thanks to the support of BOVET 1822, APJ is able to give 100 per cent of every dollar raised directly to support health, dignity and education programs around the world. Including the funds raised in London, 8 million dollars have been raised since 2013 to benefit the APJ fund.

At the gala dinner Karen Elson was presented with the first ever Brilliant is Beautiful Award, which recognizes extraordinary longstanding commitment toward activism on behalf of the poorest communities on the planet, with particular focus on promoting women’s education, human rights and leadership. A Britain native, Karen Elson has achieved the highest success in her field and has cultivated a highly respected career in music. In 2014, Karen became an ambassador for Save the Children, and has visited the countries of Cote D’Ivoire, Sierra Leone, Jordan and more to advocate for children and mothers in underserved communities worldwide.

In addition to honoring Ms. Elson, the Awards Dinner helped raise vital funding for a coalition of educational programs serving some of the most needy young girls in Haiti, Kenya, Pakistan, Peru and Uganda.

A live auction throughout the evening, led by auctioneer Simon de Pury, helped to sell one-of-a-kind experiences that went for impressive amounts in support of the cause, including an unforgettable concert and dinner with Andrea Bocelli in his hometown.

Immediately following the devastating 2010 earthquake, APJ funded the purchase of land and construction to build Haiti’s largest and first free high school, the Academy for Peace and Justice, which serves the poorest and most deserving youth in Port-au-Prince. In 2016, the Academy reached 2800 students at full capacity and celebrated its first graduating class, giving underprivileged children the opportunity to continue their education beyond the sixth grade.
Bovet sponsored its first event supporting APJ in 2012, during which Bovet Owner Pascal Raffy was moved by the Foundation’s efforts and authenticity to sign an overwhelming 5-year commitment to APJ, pledging a donation of 1 million dollars a year. Mr. Raffy then traveled to Haiti to personally visit the school and witness the real progress being made in the community.

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