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Bulgari - Serpenti Seduttori seduces London Fashion Week

Bulgari Serpenti Seduttori seduces London Fashion Week

Bulgari swept the London Fashion Week crowd off its feet with a stunning celebration for its Serpenti Seduttori women’s watch collection.

One of the highlights of the City’s chicest week, the evening event was an exhilarating way to fête the collection that was Born to be Gold, and to introduce its three latest Serpenti Seduttori styles — the first models from the line having made their debut at Baselworld 2019. A radiant occasion devoted to the preciousness of time itself, the night culminated in an exclusive performance from BRIT Award-winner Ellie Goulding.

The first-ever international launch event for a Bulgari women’s watch, the evening transcended any single collection or creation to pay homage to life’s golden moments. And it was those golden moments that inspired Bulgari’s Serpenti Seduttori collection. The latest iteration of Bulgari’s cult watch Serpenti, Serpenti Seduttori was Born to be Gold, meaning it evokes the extraordinary milestones and daily triumphs that make up a woman’s life.

Bulgari CEO Jean-Christophe Babin welcomed a glittering guestlist of British and international celebrities, media and influencers including Lily Aldridge, Lily James, Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle, Daniel Lismore.

La Serpenti Seduttori séduit la Fashion Week de Londres

Serpenti Seduttori, Born to be Gold © Bulgari

Serpenti Seduttori is an impeccable expression of Bulgari’s aesthetic codes, but also represents a thrilling new chapter in the world of Serpenti. Featuring a drop-shaped head inspired by the Serpenti Tubogas collection, the Seduttori case is thinner than ever and embellished with cabochon-cut gemstones that form a glorious link to Bvlgari’s heritage as the Roman jeweller. The new collection also features a new flexible bracelet that reimagines the iconic Serpenti Scaglie motif. Glamourous and versatile, the Seduttori styles are designed for everyday, offering a fresh perspective on modern elegance and capturing the exceptional beauty of life’s most precious moments.



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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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