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Editorial - The Digital Advantage

Editorial The Digital Advantage

Online interactions and systems show how resilient we can be.

If you’re in need of some good news, you’ve come to the right place. It’s not going to be that we’ve found a cure or a super-vaccine — we are writers and creatives, not scientists. But something that is just as important as physical health is psychological peace and security. Paranoia has sparked violence, negative social behaviours and panic buying in some cities, leading local authorities to implement draconian measures such as business closures and restrictions on public events. Even in places with relatively manageable levels of infection, the abrupt evaporation of logic and common sense has created social chaos and unrest. 

What can we at WorldTempus do? We can continue to write about the beautiful watches produced by the companies that we love, ensuring that people don’t forget about the things that give them pleasure in calmer times. The novel coronavirus has a direct impact on our individual health, but the health of intangible treasures is also at risk. There is more to life than avoiding and fighting disease — staying well is essential, of course, but just imagine being alive while missing the things that make us feel alive. That definitely isn’t something we want, and we have been hard at work making sure that doesn’t happen. 

For the watch novelty season of 2020, Worldtempus is debuting a custom platform where you can see, in one convenient location, all the articles, images and videos we create about newly presented watches. 

Did I say videos? I most certainly did. When physical interactions become more and more restricted, video becomes the next best thing to actually experiencing something in your own hands, or talking to someone face-to-face. It’s with this in mind that I’d like to announce that WorldTempus is entering into collaboration with our talented colleagues over at TheWATCHES.tv, another Geneva-based watch specialist media company, just like us — except that they produce only video. I might add that they are the top video producers of watch-related content, with unmatched professionalism and knowledge in this field. 

Economic slowdowns will mean that the debuting watches will probably take a while to actually get to the countries and cities where you live, but it’s nice to have something to look forward to while we’re thinking ahead of better times.

Thinking ahead and looking forward — two more things that are increasingly precious at a time when thoughts of survival begin to take over. That’s what we’re doing over here. Want to join us?