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GPHG - Grand prix d'Horlogerie de Genève
Education - New Chair in watch design at HEAD - Genève

Education New Chair in watch design at HEAD - Genève

HEAD – Genève announced the launch in September 2015 of a Chair in Watch Design as part of its Bachelor of Arts in Product and Industrial Design, major in Jewellery and Accessory Design, and its Master of Arts in Design, major in Fashion and Accessory Design.

Well-established in the professional network and cultural life of the city to which it makes a significant contribution, HEAD – Genève wishes to give prominence to watch design and Fine Watchmaking, of which Geneva is the undisputed capital.

By launching this Chair in Watch Design, HEAD – Genève aims to contribute to the industrial economy and creative output of Geneva and Switzerland. Mindful of the need to integrate the cultural and economic landscapes of the region, the university intends to promote partnerships with the economic fabric and encourage the professional insertion of its graduates, while at the same time remaining attentive to industrial and economic requirements.

At the very heart of the project, Jean-Pierre Greff, director of HEAD, points out “What is highly significant is that the various professionals we consulted, notably within specific brands, voiced their support for this project and indicated their readiness to contribute to it. Many of them wondered why this idea had not been formulated sooner in Geneva.”

The programme will be led by Marco Borraccino, watch designer and lecturer in the design of watches, industrial products and luxury goods, who has taught at HEAD – Genève since 2008, where he has gradually developed training in this sector. He will be assisted by three or four key figures from the watchmaking world as well as numerous external international contributors.

“Our involvement in the field of watch design has a long history, but this Chair – funded by a private Swiss Foundation – gives us the means to develop an entirely new goal.” says Marco Borraccino.

 

Head of the programme
Marco Borraccino, designer, lecturer in the design of watches, industrial products and luxury goods

Scientific commitee

Maximilien Busser, MB&F
Timm Delfs, journaliste
Manuel Emch, RJ-Romain Jerome Watches
Bernard Gautier, Beroma SA
Eric Giroud, designer
Carine Maillard, Grand Prix de l’Horlogerie de Genève
Fabrice Paget, The Luxury Brand Agency
Catherine de Vincenti, CDV Consulting
Jean-Marc Wiederrecht, Agenhor SA

Course content

Understanding watches : history of timekeeping and watchmaking, concepts and production

Technical development: 2D and 3D representation and animation, 3D modelling, ergonomics, materials, finishes and surface treatments, technical innovation

Understanding the watch market: Watch marketing, market analysis, strategy, price and positioning, spirit of brands

 Qualifications awarded
Bachelor of Arts HES-SO in Product and Industrial Design, major in Jewellery and Accessory Design (3 years)
Master of Arts HES-SO in Design, major in Fashion and Accessory Design (2 years).

Applications:  www.head-geneve.ch