GMT Magazine Finally, a Swiss watch magazine for Africa!
Swiss publishing house GMT Publishing and the Hole19 Luxury Group of Nigeria have signed a franchising agreement to create a GMT Africa edition of Switzerland’s leading watch magazine, to be distributed in Sub-Saharan Africa.
This region of the continent contains many of the countries with the strongest economic growth and the highest potential for development, including South Africa, Angola, Kenya and Nigeria. The first issue of GMT Africa will come out in December, with subsequent issues appearing every quarter.
Editorial content will comprise a majority of articles produced in Switzerland, complemented by local information including financial and celebrity news. GMT Africa is currently the only watch magazine available in Sub-Saharan Africa.
GMT Publishing considers Hole19 Luxury Group to be the ideal partner to produce and distribute the magazine. Led by founder and manager Deremi Ajidahun of Nigeria, the group is recognised for its expertise, built up over 20 years, as a retailer of luxury goods, particularly watches, both through its own shops and also working with a broader network of retailers in the region.
Brice Lechevalier, founder and editor-in-chief of GMT, said: “Deremi Ajidahun is a businessman and watch lover who values the quality of human relationships, which is also one of our values. His company, Hole19 Luxury Group, has the expertise necessary to distribute GMT Africa and enhance the visibility of the watch brands it showcases with a qualified audience on the African continent.”
Deremi Ajidahun responded: “GMT Africa will enable us to educate the market in a serious but appealing way, because there is currently no local source of watch information. We have the clients and we know how to reach them. They will be delighted to discover this high-quality specialised magazine, to advise them on future purchases.”
GMT is Switzerland’s first free luxury magazine. It has been published in German/English and French/English since 2000, and is today considered the leading Swiss watch publication. GMT is the only consumer watch magazine whose circulation is certified by the REMP. It also has the highest publication frequency (6 issues per year in Switzerland). The special annual collectors’ issue, GMT XXL World, is circulated in 80 countries.
The GMT Middle East franchise was launched in 2016, and other franchises are currently being discussed in other regions of the world. GMT also publishes the official catalogue of the Grand Prix d’Horlogerie de Genève, of which it is a long-standing media partner. Founder Brice Lechevalier is also the creator of the Geneva Watch Tour and the Watch Photo Awards. GMT is produced by GMT Publishing, which also publishes the national sailing magazine Skippers, voile & océan and the leading European watch news website, Worldtempus.com, in three languages.
About Hole19 Luxury Group Luxury Group
Hole19 is a leading luxury group of companies based in Abuja, Nigeria. With official agency for over 40 global brands Hole 19 has a diversified portfolio that cuts across Watch & Jewelry, Fashion, Furniture, Luggage, Lifestyle, Golf and Publishing. Providing a bridge for established and aspiring global brands entering the African market, Hole19 leverages its local expertise with a network of partners across the continent to help brands achieve market penetration whilst building a strong retail chain.
Established over two decades ago Hole19’s brand portfolio now includes Hublot, Tag Heuer, Ulysse Nardin, Zenith, Louis Moinet, Rebellion, Fendi casa, Bentley Home, Kare, Callaway, Titleist (Golf), Tumi, Samsonite amongst many others and has recently added Zakaa Living and GMT Africa International titles to its publishing portfolio.
Hole19 subsidiaries include Zakaa, Nettetal, Hole19 Sport, Karghill publishing, DML and Hole19 Investments.