There is, however, a silver lining in the unlikely form of the smart watch revolution. Having at first dismissed the trend towards wearable technology, watch brands have slowly begun to understand the implications of the battle to capture the valuable anatomical real estate on the wrist.
As a result, we will this year undoubtedly see some of the first smart watches produced by genuine (Swiss) watchmakers. Several brands have already openly declared that they are working on their own interpretations of this theme, while remaining coy about launch dates. But with the Apple Watch set for launch in the first half of this year, watch brands will be looking to capitalise on the inevitable buzz surrounding this launch to capture a small share of this new market.
We hope that you have enjoyed our eclectic selection of articles published over the festive season. With only a few days left before we return to the office to prepare in earnest for the coming year and, in particular, the imminent SIHH, we have one important piece of advice to share, which comes in an article to be published next Monday: Slow down!
Best wishes for 2015!
Your WorldTempus team
