Since 2014, the partnership between Hublot and Italia Independent has seen these two "think tanks" with boundless creative power come together to create bold and innovative timepieces. From "Prince of Wales check" fabric on a watch, to carbon fibre and camouflage-printed Texalium®… Together, they have fun – that is certain. "Fun" may sound like a childish word but, in the end, passion is about having fun and when it comes to motors and fine mechanics, children and grown-ups are much alike.
Both companies' strengths include a passion to create, an independent frame of mind, and a desire to test the boundaries. Their products are characterised by quirky materials and an avant-garde style. They marry genres and set trends with an effortless elegance. These strengths and characteristics are finding their expression in a new partnership which is a fusion of Hublot's quirky approach to time and materials, and the extravagant creativity of Garage Italia. Hublot has taken up residence in the Lapo Elkann's garage, a timeless space, where there are no limits on what is possible in the heart of the Piazzale Accursio.
