Hysek promotes all forms of art, including the seventh art, by supporting the Shanghai Film Joint Development Association (SFJDA).
Shanghai Film Joint Development Association, which consists of companies such as Oriental Dreamworks, the film production company having initiated the movie Kung Fu Panda, or Gewara, the second largest Chinese online ticketing service, is aiming to enhance the film industry in China.
By getting involved side by side with this organization dedicated to cinema, the Swiss Fine Watchmaking company Hysek wants to highlight the similarities between a watch manufacture and the filmmaking: telling a story, excelling in the technical achievement – simply, being inventors.
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