LADY by GMT LADY by GMT: By women, for women
The latest issue of LADY by GMT is officially out, celebrating ladies’ watchmaking, high jewellery and all the women behind the scenes who make this industry tick.
From an early age, my life has been pervaded by the alluring charm of glossy women’s magazines: I was 14 when I picked up my first issue of Teen Vogue, eventually graduating to Vogue International and Vanity Fair. I was surrounded by women in print, in advertising, in television—and yet, women make up barely 10% of upper management in the luxury sector, particularly watchmaking and jewelry. So that’s why this LADY by GMT is special to me: it’s my first as the newly appointed Editor-in-Chief of this feminine edition, and more importantly, it’s made by women for women.
Joy Corthésy, editor-in-chief © WorldTempus/David Schneider
That’s why wherever you look in this issue, we feature Women, emphasis on the “W”. Women behind the scenes, in front of the camera and holding the (metaphorical) pen. On the cover is Chanel’s latest high jewellery collection, Le Paris Russe de Chanel, inspired by Coco Chanel’s relationship with the Russian aristocracy. We interviewed Caroline Scheufele, Co-President and Artistic Director of Chopard, who gave us interesting insights on her creative process. We worked with stylist Melanie Hearnden especially for this issue, in our photoshoot inspired by the chic bohemian aesthetics of Le Melrose, a wellness center in the heart of Geneva created by Melissa Schlemmer. A photoshoot where the only men present were the security guards for each piece.
LADY by GMT © WorldTempus/Joy Corthésy
For the launch of this special issue of LADY by GMT, we partnered with Bucherer in Geneva, inviting only our female readers for an exclusive and diamond-filled cocktail in their boutique on Rue du Rhône. You can read more about the lovely evening in the company of our readers here.
Photoshoot © WorldTempus/Joy Corthésy
This issue wouldn’t be on newsstands if it weren’t for Brice Lechevalier, who remains at the helm of GMT Magazine as its Editor-in-Chief and Executive Director of GMT Publishing, and who trusted me to mold the Lady to my vision, and Camille Guille, who worked with me on the commercial side, as well as Liah Millasson, who last year did the bulk of the work in redesigning Lady by GMT. And, it should go without saying, this magazine wouldn’t exist without the many women who advised, wrote, edited, and designed this issue—all in the hopes of accurately reflecting the diversity that is our half of the population.