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Maurice Lacroix - An Aikon watch in the city

Maurice Lacroix An Aikon watch in the city

Maurice Lacroix organizes a worldwide urban treasure hunt. What is at stake ? A box housing an Aikon model.

Los Angeles (January 24), Tokyo (February 7), Berlin (February 19), London (March 5), Kuala Lumpur (July 18), Seoul (July 25)... Which city will be the next chosen by Maurice Lacroix for its urban treasure hunt ? The concept behind #Chaseyourwatch : a city, a box housing an Aikon Automatic Chronograph Limited Edition, a treasure hunt and a winner. 

Get ready ! The hunt could come soon in your city...

The brand

Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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