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Maurice Lacroix - #timecode treasure hunt in New York

Maurice Lacroix #timecode treasure hunt in New York

After London this spring, Maurice Lacroix brings its social game to New York.

Maurice Lacroix continues to target young and active customers by offering them the second part of its #timecode social game. Dynamic, must-see, young and energetic, the Big Apple becomes #timecode's playground for 8 days, from 17-24 October.

The principle of the game is simple: participants will have to gather as many #timecodeS as possible via the official Android or IOS App. #timecodeS are hidden physically all over New York City and virtually on the web, but be careful: some are permanent while others are time sensitive...

The goal is to be as fast and responsive as possible in order to accumulate as many #timecodeS as possible! At the end of this marathon week the winner will win the new AikonVenturer Limited Edition #timecode which will be presented to them on Saturday October 27th at WatchTime New York one of America's largest luxury watch events for collectors and enthusiasts, held annually at Manhattan's Gotham Hall.

#timecode treasure hunt in New York

Aikon Venturer Limited Edition © Maurice Lacroix

The Aikon Venturer Limited Edition is limited to 500 pieces. Urban, stylish and sharpened, this steel watch is made to face everyday life thanks to its unidirectional rotating bezel designed as a countdown timer, it is water-resistant to 300 meters and its easy change strap allows you to change your style in a matter of seconds.

Read more and register here


#timecode treasure hunt in New York




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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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