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The brand announces the launch of Interactive Content Platform #OWNYOURTIME for community.

Panerai, the luxury Italian sports watch company, announces the launch of the #OWNYOURTIME Interactive Content Platform, available to all existing community members and new individuals looking to explore more into the world of Panerai.

This multi-part online series will bring to the forefront Panerai’s iconic global ambassadors, leaders, and heroes; each one representing resilience in the face of challenges and a shared vision to make the most out of each moment in time. 

#OwnYourTime’s streaming format will allow viewers to spend some real time with each ambassador as well as a rare personal Q&A moment. This new program represents Panerai’s brand ethos of bringing authentic experiences to the community and facing challenges with courage, together, with their customers and stakeholders. 

The platform will start with Instagram Stories as well as Facebook and has future plans to expand content offerings to include expert panels, trainings, new releases, and even virtual community gatherings down the line – all geared toward lifting each other up, while staying apart. 

With the announcement of the program, Panerai also revealed an inaugural schedule of episodes and weekly themes. 

#OWNYOURTIME program schedule

Exploration | Week of April 6th – April 12th.
Friday, April 10th 2020 – Guillaume Néry
Time: 18.00 CET 
About the Episode: 
Guillaume Néry on exploring Antarctica and deep dive under the ice. He will also share tips on free diving and the unexplored Deep Blue.


Guillaume Néry © Panerai

Sunday, April 12th 2020 – Marlon du Toit
Time: 18.00 CET 
About the Episode: 
Marlon Du Toit is a professional Safari guide and wildlife photographer who contributed to National Geographic’s magazine. For his episode, he will share never before seen images and video of his excursions and professional insider tips from his home in South Africa.


Marlon du Toit © Panerai

Sports | Week of APRIL 13th – April 19th – Upcoming guests
Max Sirena and Luna Rossa Team 
Max Sirena is the Team Director and Skipper for the Luna Rossa – the Italian America’s Cup Team and official Challenger of the 2021 America’s Cup.


Max Sirena © Panerai

Jimmy Chin 
Jimmy Chin is an Academy Award winning filmmaker, National Geographic photographer and mountain sports athlete known for his ability to capture extraordinary imagery and stories while climbing and skiing in extremely high-risk environments and expeditions. A longtime member of The North Face Athlete Team and new Panerai Ambassador, he has led dozens of exploratory expeditions and completed first ascents around the globe, working with the best adventure athletes in the world. Jimmy’s latest documentary Free Solo won a BAFTA and an Academy Award for best Documentary Feature in 2019.


Jimmy Chin © Panerai

Gregorio Paltrinieri 
Gregorio Paltrinieri is a competitive swimmer on the Italian Olympic Team. He is the Olympic and World Long Course and Short Course Champion and three-times European Long Course Champion in the 1500 m freestyle event in 2012, 2014, and 2016. Paltrinieri is the current 1500 m freestyle (short course) world record holder. He also holds the long course European records in the 800 m and 1500 m freestyle events.


Gregorio Paltrinieri © Panerai


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Every Panerai watch is as unique as the story it tells. Since 1860 Panerai has produced high-precision instruments and watches, developed and created to meet the most rigorous military standards. Today the very essence of Panerai remains the creation of technological innovations and remarkable instruments, that draw inspiration from the epic exploits of past and, at the same time, explore new disruptive paths.

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