Reuge Teaming up with Frères Rochat
Reuge announces a new member to the family: the company Frères Rochat.
Already during the 150th anniversary celebration of the Manufacture of mechanical music boxes, projects for further development had been discussed. Six months after the arrival of its new majority shareholder, Reuge announces a new member to the family: the Company Frères Rochat.
Frères Rochat is a well-known brand amongst collectors, whose history dates back over two hundred years. Frères Rochat developed singing bird automatons whose horological complexity, finesse of execution and richness of execution places them undoubtedly among the most valuable and most exclusive objects of art in the 21st century.
This connection was natural between the two Swiss luxury flagships with similar genetic codes. They will retain their own identity, direction and collaborators and Sainte-Croix now becomes the home base. Experienced in creating custom objects, they pool together and sign on an international network expanding even more exclusive designs.
Reuge, recognized for its long history of mechanical singing birds, continues its activities and completes its current segment. The new team with Frères Rochat will open new territories for Reuge with highly complicated songbirds and the most sophisticated miniatures in the world.