Richard Mille Concours d'élégance
The brand associates its name to the Chantilly Art & Elegance Richard Mille contest, which opens on Sunday, 7 September, 2014.
The Chantilly concours d'élégance is a contest which has breathed new life into a French tradition that first emerged in the 1920s and had threatened to disappear until now.
Founded by Peter Auto, the show takes place in the Chantilly gardens, close to Paris and showcases an array of treasures from the finest garages and museums, coupled with the most exclusive concept cars designed by today’s carmakers.
Upholding the spirit of elegant car competitions of yesteryear, in which the men showing off their cars were accompanied by their wives, the procession of automobiles will feature models dressed for the occasion in creations by major European couturiers. In tune with the increasing feminization of the car world, the event is also a homage to Femme Mille—a theme to which the Jura-based Maison has dedicated the year 2014, with its top-flight feminine collection.
This automobile elite will be joined by 400 vehicles from clubs representing the most prestigious makes, such as Rolls-Royce, Delahaye, Facel Vega and Aston Martin.
The splendor of the estate and the château inspired the organizers to broaden the theme of the event to an «Elegant Sunday in the Countryside», a celebration of the manifold delights of the French way of life. With its vibrant blend of art and know-how, past and future, cars and couture, the day-long event highlights the myriad fields of French excellence, from fine arts to gastronomy and luxury goods.
Richard Mille invites all aficionados of art, cars and the finer things in life on September 7, 2014 to Chantilly to the Richard Mille Chantilly Arts & Elegance, without a doubt the prime elegant car event of the year in Europe.
Richard Mille did not simply try to find his place in the watchmaking world – he carved one out for himself, constantly striving not to take anything for granted, and to make innovation and extreme technical prowess his driving forces.Find out more
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