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TAG Heuer - Let's rock on the Top of Europe!

TAG Heuer Let's rock on the Top of Europe!

TAG Heuer and its Chinese ambassador, the singer G.E.M., who set the swiss mountains ringing to the tune of Chinese pop rock.

Thanks to Swiss watch brand TAG Heuer, a Chinese music star – the composer, dancer, musician and actress G.E.M. – performed on the 31st of August on the famous Jungfraujoch glacier for an audience of more than 200 Chinese fans who had travelled from China and all over Europe.

Arriving by helicopter after a flight over the Swiss Alps, she was met by Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer.  On a stage built on the snow in the form of the TAG Heuer logo, she presented the new G.E.M. TAG Heuer Formula 1 Steel & Ceramic Special Edition Watch with a touch of pink, and sang her biggest hits.

Of course, no one could resist a few of the great Swiss clichés to top off this unique event: Bernese mountain dogs, as well as Alpine horn players and an opportunity to taste Mr. Biver's very own cheese.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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