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TAG Heuer - URBANArts featuring Alec Monopoly

TAG Heuer URBANArts featuring Alec Monopoly

In Malaysia, TAG Heuer celebrates art and music at the launch of URBANArts featuring original artwork by Art Provocateur Alec Monopoly.

Housed in a specially designed structure at the heart of Kuala Lumpur, URBANArts, coupling arts and music, is the first of such event for TAG Heuer in Malaysia. It is also the first pop-up concept art exhibition with Alec Monopoly in the world.

The event aims to showcase art and music that appeals to the younger generation highlighting graffiti and house music which today have become mainstream art forms.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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