Capturing the magical charm of New York, the windows feature a lavish picnic in Central Park with jewel-filled Christmas crackers, champagne and cakes; a vignette of Rockefeller Center with its majestic tree, Prometheus in gold leaf and angels, and a silhouette of a Manhattan skyline that floats along the Hudson River, displaying a Tiffany T square bracelet.
They were designed in a palette of pastels, shimmering metallics, robin’s-egg blue and winter white - the colors of the famous Blue Box, which are incorporated into every scene.
“We’ve created the ultimate Tiffany holiday with dazzling displays that showcase trees trimmed with jewels and vignettes of iconic New York City landmarks that are a nod to our heritage,” says Richard Moore, vice president of creative visual merchandising at Tiffany. A recurring design element is an archival motif inspired by a spray of diamonds, which framed the renowned Tiffany Yellow Diamond for the 1939 New York World’s Fair. Four reproductions of the fireworks motif were created as overlays for the Fifth Avenue flagship store façade and create a spectacular LED light show at night.
A miniature flagship is also featured with elegant snowdrifts sweeping onto the main floor and Tiffany Keys artfully arranged at the base of the Art Deco doors. In keeping with the glamour and sparkle theme, another vignette shows a Park Avenue terrace overlooking a glittering skyline complete with crystal chandeliers and a gem-laden tree with Tiffany Victoria® jewels.
