The European Artistic Crafts Days (JEMA) will take place on April 4th to 6th 2014 in Paris, throughout France, as well as in London, Milan and Western Switzerland.
For Vacheron Constantin, contributing to the vitality of Artistic Crafts is not only a commitment but a duty. Each year, various crafts and skills vanish into oblivion. Keenly aware of this situation, the Manufacture Vacheron Constantin has undertaken to help make them better known and better understood, notably through exhibitions around the world. It wishes to encourage training and the transmission of expertise, support excellence in craftsmanship, and highlight the Artistic Crafts by demonstrating the important role they play within contemporary design. This is one way of securing their future.
At the Palais de Tokyo, in Paris, where Vacheron Constantin is also a patron of the "L'état du ciel" season, the Manufacture's partnership with the National Institute of Artistic Crafts (INMA) is supporting the "Period Room" Exhibition, which vividly demonstrates how the Artistic Crafts are an integral part of contemporary creativity.
In London, the Manufacture has joined with Walpole, the UK’s benchmark organisation for furthering the interests of the British luxury industry, to support the exhibition project “Crafted: Makers of the Exceptional”. Focusing on the theme of excellence, it brings together works by young artistic craftspeople at the Royal Academy of Arts, Burlington Gardens.
Under the patronage of the city of Milan, Vacheron Constantin, in partnership with the Cologni Foundation for Artistic Crafts Professions, is sponsoring a number of ateliers that will open to the public. The highlight will be an exhibition that features photographs by Tiziana and Gianni Baldizonne, « Transmettre, Percorsi di Sapere », exploring the transmission of the know-how around the world, at the Pinacoteca di Brera.
Thanks to a partnership with the City of Geneva, the public will be able to view craft demonstrations in various cultural institutions in the Canton of Geneva, as well as the main exhibition held at the Maison Tavel. For the first time, Geneva’s neighbouring Canton of Vaud will be taking part in the JEMA and will open the doors to several artisans' ateliers.
