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Baume & Mercier - Boldness and expertise at the SIHH

Baume & Mercier Boldness and expertise at the SIHH

The 26th edition of the SIHH closed on an extremely positive note for the Maison Baume & Mercier.

A brand dedicated to Celebration, Baume & Mercier actively contributed – through the innovative nature of its press presentations in a real-life movie theatre – to making these days a succession of special and unforgettable moments.

Baume & Mercier entrusted talented young designer, Maud Vantours, with creating the displays adorning its stand. Sculpted, pastel-toned paper – the artist’s favorite material – highlighted the appealing variety of models marking life’s happy moments: birthdays, weddings, anniversaries, births, professional successes…

For its press conferences, Baume & Mercier hosted more than 1,200 journalists from around the world and worked with the Swiss agency Le Truc, which specializes in 3D production, as well as the H5 Parisian graphics and animation studio. Seated in a real-life movie theatre equipped with several seven-meter screens, journalists were thus able to view the latest creations from the Maison. The week was enlivened by three highlight launches enriching the Baume & Mercier flagship collections: Clifton, Capeland and Promesse.



The brand

The Baume & Mercier watchmaking Maison has always had powerful emotional and celebratory connotations, while expressing watchmaking excellence in all its creations. Since 1830, it has embodied a family history in which a passion for detail and a quest for excellence convey a firm commitment: to perpetuate its heritage while being an essential partner of memorable moments. For Baume & Mercier, time is far more than just a sequence of seconds,...

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