This search is sponsored by Baume & Mercier

Search in :
Baume & Mercier - Boldness and expertise at the SIHH

Baume & Mercier Boldness and expertise at the SIHH

The 26th edition of the SIHH closed on an extremely positive note for the Maison Baume & Mercier.

A brand dedicated to Celebration, Baume & Mercier actively contributed – through the innovative nature of its press presentations in a real-life movie theatre – to making these days a succession of special and unforgettable moments.

Baume & Mercier entrusted talented young designer, Maud Vantours, with creating the displays adorning its stand. Sculpted, pastel-toned paper – the artist’s favorite material – highlighted the appealing variety of models marking life’s happy moments: birthdays, weddings, anniversaries, births, professional successes…

For its press conferences, Baume & Mercier hosted more than 1,200 journalists from around the world and worked with the Swiss agency Le Truc, which specializes in 3D production, as well as the H5 Parisian graphics and animation studio. Seated in a real-life movie theatre equipped with several seven-meter screens, journalists were thus able to view the latest creations from the Maison. The week was enlivened by three highlight launches enriching the Baume & Mercier flagship collections: Clifton, Capeland and Promesse.



The brand

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

Find out more >

All the news >

Contact brand >

All the watches >

Recommended reading