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Bulgari - Baselworld 2020: Withdrawal

Bulgari Baselworld 2020: Withdrawal

The brand has decided not to participate to Baselworld 2020.

Bulgari has already met its key clients and media in Dubai at the Bulgari Resort early January during the first LVMH Watch Week, introducing its most important 2020 novelties including the World Record Serpenti Seduttori Tourbillon, the Diva Finissima Minute Repeater Malachite, the Octo Finissimo Minute Repeater Gold and the sporty Octo Finissimo Automatic 100 meters Steel.

In a context of growing traveling uncertainties of international visitors and with only 2 and half months to come, Bulgari has regretfully decided to cancel its participation to Baselworld 2020 and replace it by roadshows in its biggest markets to meet the clients and medias who were not present in Dubai. They will allow introducing further additional new products to the Dubai set of novelties, including a new ultra-thin World Record.

"This decision has not been an easy one but we believe that the best option for Bulgari is to go directly to the markets as of March," commented Jean-Christophe Babin, CEO of the Bulgari Group. "It does not mean that Bulgari is definitely leaving Baselworld and decision for 2021 and beyond will be made by the end of June. As said in the past, the main criteria to continue participating to watch fairs will be the timing as well as the costs which today are not consistent with commercial requirements and returns of investments.”


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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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