Cartier The Drive by Cartier watch exhibited in Florence
Last June, during Pitti Uomo, the Drive watch was revealed in The Palazzo Gondi.
During Pitti Uomo, the most important international event for menswear and men accessories collections, that took place from 14-16 June, Cartier decided to reveal the watch Drive by Cartier in a wonderful Florentine palace, The Palazzo Gondi.
For this event, each country chose its own Drive Man to reflect the values of this iconic watch. Switzerland chose Nicolas Le Moigne (picture above), swiss designer inspired by elegance, style and free minded thought.
Built in 1490 by the Florentine architect Giuliano da Sangallo, the Palazzo Gondi has become, for 3 days, the Drive man’s family residence. The perfect rendezvous for his friends and friends of friends to come together in a vibrant exchange between dolce vita and celebration.
The Drive man’s home is a window into his private world, from the art of hosting to the art of having fun, a mirror of who he is: an aesthete and a connoisseur. Between patio and loggia, terraces and salons, the Drive man shares his savoir-vivre and his passion for style.
Characterised by audacity and inventiveness, Cartier’s watchmaking history reflects a unique state of mind: “jeweller of kings and king of jewellers”. Its renown is bound up in the tradition of excellence to which it is heir. Cartier was a forerunner in the use of platinum in jewellery and one of the pioneers of watchmaking.Find out more >
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