In partnership with Ahmed Seddiqi & Sons, the Maison Chopard announces its participation at the 4th edition of the Dubai Watch Week that will take place at the Dubai International Financial Center, from November 20th to 24th, 2019. For the first time, Chopard will be present in a private exhibition area dedicated to its latest watch collection launched on October 1st; the Alpine Eagle. The 485 square meters, meticulously designed stand-alone area, will take the guests in an immersive journey to discover the unique Alpine Eagle environment.
Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the power of the eagle. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement. Bearing testament to Chopard's ethical approach, Alpine Eagle gives the Maison an opportunity to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation – of which Karl-Friedrich Scheufele is a founding member. Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates. With foresight and determination, they act on the challenges of tomorrow and are innately aware of the importance of environmental issues.
