First of all — the play on words in the title only works if you read it in a (more or less) British accent, so don’t lose time trying to figure out the pan-cultural jokes that a tired Asian watch writer makes based on a European reading of a Latin American event. Despite everything that 2020 has thrown at us, sealed borders, onerous quarantines, grounded flights and all, we are still a global community with global connections, and geographical limits mean nothing when you have an internet connection.
The Salón Internacional Alta Relojería (SIAR) México is in its 15th year, welcoming 34 brands to the St Regis hotel in Mexico City from 20–22 October. In light of the pandemic situation, full sanitary measures such as the mandatory wearing of masks and temperature taking will be implemented on top of the restricted guest list, which will ensure that the exhibition takes place under the safest conditions possible (given the attendance of a mix of international, regional and local visitors).
This is one of the rare few gatherings of the watch community to take place in 2020, and WorldTempus remains true to its mission to bring the latest horological news to its audience even if our core Swiss team is unable to travel to SIAR. I’m pleased to share with you that our international roster of respected contributors has increased by one with the addition of Carlos Matamoros, Mexico-based veteran journalist, editor, podcaster and member of the Grand Prix d’Horlogerie de Genève Academy with a double specialisation in watches and cars. Look out for his report on Latin America’s most prominent watch exhibition (and the only such event taking place on both American continents this year) over the next few days!
With exhibitors ranging from small independent brands to established companies — literally from A (A. Lange & Söhne) to Z (Zenith) — SIAR is instrumental in perpetuating horological culture in its region. We wish our friend Carlos Alonso (founder of Tiempos de Relojes and organiser of SIAR) and the various participating brands a great exhibition, and all SIAR visitors an enjoyable time discovering the newest offerings in 2020 watchmaking. And if you’re not one of the fortunate few to be there in person, stay tuned to WorldTempus!
