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Editorial - So Much For Sober January

Editorial So Much For Sober January

LVMH Watch Week opens the year of online watch events with an exuberant set of novelties

Things are happening in the watch world this week, my dear WorldTempus family. If you’re active on social media (and I do hope you’re following us on Facebook and Instagram, if so), you’ll have noticed that the internet is ablaze with excited chatter about the launches of the past few days — with significant speculative buzz about what we’re about to discover between today and Friday. That’s right, LVMH Watch Week is back!

So Much For Sober January

Bulgari Octo Roma Tourbillon © Bulgari

I have observed that every year, all the well-intentioned resolutions made at the beginning of the January would by now be in the process of being forgotten and never spoken of ever again. Those tenacious last few spend-less, indulge-less, exercise-more, start-a-retirement-fund thoughts would go flying straight out of the window when confronted with an array of horological delights. Previously, this late-January watchmaking buffet was provided by the Salon International de la Haute Horlogerie. Since 2020, LVMH have been the ones to host their Watch Week at the beginning of the year.

Although the 2020 edition of LVMH Watch Week was physically held in Dubai, we all know by now it would be one of the last international watch events to take place before the pandemic. And what an event it was too! This year’s edition is fully digital, but don’t think for a minute that the watches to be presented are any less interesting because of this.

So Much For Sober January

Zenith Chronomaster Sport © WorldTempus/Jordy Bellido

In the grand tradition of releasing one or two succulent appetisers before a major watchmaking feast, Zenith launched their new Chronomaster Sport last Friday, as a way to lead us into the new focus collection at the Le Locle manufacture. We were lucky enough to get our hands on this timepiece in advance, and were able to create a real-life hands-on review and assessment video, which you can watch right here (captioned in English and subtitled in French).

So Much For Sober January

Big Bang Tourbillon Automatic Orange Sapphire © Hublot

This morning, you’ll get to meet the new Bulgari Octo Roma Carillon Tourbillon. Bulgari are really smashing it this year, and I don’t know why I still bother to say this, because it happens so frequently and consistently that we should just assume it as a fact of life. And if you feel like your Monday morning could do with a strong dose of sunny vitamin D, get ready to receive a shot of energy from the exuberant Hublot Big Bang Tourbillon Automatic Orange Sapphire, with its new in-house developed movement and beautifully transparent tangerine  case — as refreshing as a freshly squeezed glass of OJ.

I won’t keep you any longer, WorldTempus family. There’s an online watch exhibition happening all around you. Go! Seek! Discover!


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