A quarter-century in resolutely feminine mode

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A quarter-century in resolutely feminine mode - Foreword
1 minute read
Could the Salon International de la Haute Horlogerie be considered a “woman” ?

Exuding a free-spirited, independent, impetuous, innovative, welcoming, soft, comfortable and elegant aura for the past 25 years, the SIHH certainly qualifi es for a number of adjectives typically associated with the fair sex. The SIHH will be celebrating its quarter- century in January 2015, and like countless other women, it has left an indelible imprint on the measurement of time.

Women have constantly and variously served as the poet’s secret muse, the artist’s precious inspiration, the politician’s wise advisor or the musician’s perceptive shadow. They have occupied a prime role in History, whether in the spotlight or in the background, consistently exercising authentic infl uence, whether deliberately or not. Nor should one forget that women have been, still are and always will be the great civilizing power in the world! Horology is no exception to the rule and its history has been regularly punctuated by women. The latter notably inspired wristwatches and were the fi rst to wear them : from Elizabeth I of England to the dainty jewelry models of the Directory and Empire periods, right the way through to Mercedes Gleitze who swam across the channel with a Rolex Oyster watch on her wrist.

Today, if “woman is the future of man” as the French poet Aragon famously proclaimed in 1952, women’s watches are undoubtedly the future of the watch itself. 25 years ago, in taking on the seemingly crazy challenge of creating the fi rst show dedicated to Fine Watchmaking in Geneva, the cradle of the industry, the SIHH endowed Haute Horlogerie with its authentically global dimension. Ever since, year after year, it has been setting the tone for watch trends, catalyzing ceaselessly renewed and perpetuated innovations, expertise and skills. It is endowed with a unique ability to unite, to share, to love and to spread the love. Because the SIHH is feminine to the core !

Fabienne Lupo
Chairwoman and Managing Director of the SIHH