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Geneva Watch Days
Geneva Watch Days - 200 Watches in 4 Days? Bring it on!

Geneva Watch Days 200 Watches in 4 Days? Bring it on!

Watchmaking prepares itself for the only physical salon in Switzerland this year.

On this day, the same day that the Swiss school year starts, an unprecedented week is beginning in watchmaking history: a watchmaking fair is taking place in the heart of Geneva at the end of August, in the grand hotels and on the lakeside, facing the Jet d'Eau. Initiated in the spring, following the cancellation of Baselworld and the physical cancellation of Watches & Wonders Geneva, the Geneva Watch Days salon was born, against all odds. These four days of exhibition (from 26 to 29 August) will take place with the blessing of the city of Geneva, which is supporting the event, and will bring together around twenty brands in the official area, around which will be grafted a dozen others exhibiting outside of the official salon. The public will have free access to the exhibition area of the ephemeral structure to admire some of the novelties of the Geneva Watch Days brands: Breitling, Bvlgari, De Bethune, Gérald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk are the founding brands, which have extended a welcoming hand to ArtyA, Ateliers Louis Moinet, Bovet, Carl F. Bucherer, Czapek & Cie., Ferdinand Berthoud, Maurice Lacroix and Reuge.

Whether independent or belonging to groups, major brands or top-flight craftsmen, their common denominator lies in their desire to seduce and never give up, despite the crisis affecting the industry as a whole. Invited on the steering committee to follow the process since the creation of the Geneva Watch Days in March, GMT magazine can testify to the resilience and open-mindedness of the managers of the brands involved (see here). What an example of resilience and solidarity in a watchmaking landscape in crisis!

In parallel to the official Geneva Watch Days tent, all the brands will welcome their retailers and the media in small groups in the suites of neighbouring hotels or in their boutiques (see the respective locations on www.gva-watch-days.com). With an average of 10 new products per brand, we will be able to admire, discover, handle and feel around 200 watches and as many little pleasures! Even if the editorial teams at GMT and WorldTempus have always kept in touch with watch designers over the past few months, by visiting them or welcoming them to their premises, one has to go back to Dubai Watch Week in November 2019 to see so many new products at once. Count on us to share them with you on Wednesday. There is already talk of a 6th world record of finesse at Bulgari and the collaboration between H. Moser & Cie. and MB&F. Finally, we also have a thought for the enthusiasts on the other side of the Atlantic, deprived of this international experience, but who will normally be able to go to the SIAR, the formidable watchmaking show in Mexico City, which is announcing its continuation in October this week, and which WorldTempus will also bring you to experience.

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The Bovet Manufacture upholds the tradition of decorative arts applied to its delicately engraved, chased, enamelled, engine-turned or hand-painted cases, dials and movements, thus passing on the...

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From humble family beginnings Breitling grew into a major player in the world of chronographs and aviation instruments. At the dawn of a new era, the brand is poised for a legendary future.

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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari...

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Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious...

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Czapek & Cie. harks back to the origins of one of the watch industry’s most prestigious names, which was born from the watchmaking skills of two Polish émigrés who sought refuge in Switzerland...

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De Bethune embraces the wealth of the watchmaking knowhow of the past in order to design the watches of the future. This combination results in timepieces with all the attributes and technical...

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Chronométrie Ferdinand Berthoud offers a contemporary take on the work of a master watchmaker. Its exclusive timepieces, developed by today’s master watchmakers, are a tribute to the excellence...

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Ever since 1791, Girard-Perregaux has been pursuing its course in the best tradition of Fine Watchmaking. The Maison’s history has been characterised by legendary timepieces that combine...

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H. Moser & Cie. was created by Heinrich Moser in 1828. Based in Neuhausen am Rheinfall, it currently employs around 60 people, has developed 14 in-house calibres to date, and produces more than...

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Ateliers Louis Moinet was born out of the passion of one man, and this is clearly to be seen in each of its creations. The Maison takes the concept of exclusivity to its height, producing only...

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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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The early years of the third millennium brought the world a new paradigm of watchmaking, which came to be known as horological kinetic art.

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Combining cutting-edge technology with a unique heritage from marine chronometry is what sets Ulysse Nardin apart from other brands.

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Few brands are as closely associated with the rise of avant-garde independent horology in the new millennium than URWERK, the Geneva-based brand with Swiss-German mechanical foundations.

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