Geneva Watch Days Save the date
New watchmaking episode: From August 26 to 29, the Jeweller of Time will present new creations to its customers and the media.
The unifying event will bring together a number of major brands as well as several independent watchmakers. The State of Geneva is giving its unconditional support to the initiative, in compliance with the strictest health&safety conditions as defined by the cantonal and federal authorities. At the initiative of Bulgari, the Geneva Watch Days will bring together several important brands including Girard-Perregaux, Gerald Genta, Ulysse Nardin, Breitling, MB&F, De Bethune and Urwerk as well as other independent brands. The event will primarily target European retailers and media.
The international situation which unfortunately led to the cancellation of the Watches & Wonders show in Geneva as well as Baselworld should not however penalise our clients, many of whom want to meet the brands and plan their purchases according to the most interesting watch innovations. Aware of the professional difficulties they are facing and wishing to avoid succumbing to gloom, Bulgari has decided to present its second wave of 2020 new releases over four days in Geneva, including - in addition to a new world record - strong creations from its iconic Octo Finissimo and Serpenti collections. A particularly daring new collection will also be unveiled.
In announcing its withdrawal from Baselworld 2020 in February, Bulgari was the first watchmaking company to envisage alternative approaches to traditional exhibitions, which were clearly at risk. Bulgari hopes that its initiative will encourage the presence of numerous watch brands in Geneva’s many luxury hotels during this period. The absence of an overarching structure such as Baselworld in no way prevents innovative and audacious brands from strengthening Geneva in its role as the world watchmaking capital, by grouping their European roadshows during the dates left vacant by Watches & Wonders in a city located at the heart of Europe and renowned for its very high level of security.
This event will be held in strict compliance with the Federal Council's decisions, regarding public gatherings, as well as any future recommendations from the WHO and the Federal Council relating to the evolution of the Covid-19 epidemic currently affecting many countries. The State of Geneva, which is following the health situation as closely as possible, has given its full support to this initiative.
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