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Girard-Perregaux - At the SIAR 2016

Girard-Perregaux At the SIAR 2016

Girard-Perregaux participated in the Salón Internacional Alta Relojería (SIAR) for the 4th consecutive year.

On the occasion of the Manufacture’s 225th anniversary and as a tribute to the deep ties between Girard-Perregaux and Mexico, the brand’s famous pocket watch The Esmeralda and its commemorative new edition for 2016, The Esmeralda Tourbillon with Three Gold Bridges, were displayed together during the SIAR. 

The inscription engraved on the dust cover of The Esmeralda pocket watch tells us that it was entrusted to the Hauser, Zivy & Co agency. This firm, with a presence in La Chaux-de-Fonds, Mexico City, and Paris, was founded by Hauser and Zivy. They were the owners in the late 19th century of the luxury store, La Esmeralda, which sold the watch and became the property of General Porfirio Diaz, the President of Mexico. In the early 1970’s, Mr Jean-Edouard Friedrich, co-owner of Girard-Perregaux acquired The Esmeralda from a descendant of the General. Today, it is the star of the Girard-Perregaux Museum collections. The presence of the original pocket watch and its 2016 wristwatch edition at the SIAR, was the perfect occasion to highlight the deep ties between Girard-Perregaux and Mexico for nearly two centuries.

The new Laureato model, and other novelty fine watches and exclusive models (including limited anniversary editions), shared the spotlight with the Esmeralda.

Girard-Perregaux-SIAR

At the SIAR, Girard-Perregaux launched the brand book, « Girard-Perregaux and Mexico, 225 years of parallel and common stories». In collaboration with Ariane Maradan and Willy Schweizer, Girard-Perregaux’s historians, archivists and curators, Cédric Doffey’s (Temposatis Member of the committee) highlights the fabulous legacy of the historical Manufacture and the close ties that unite Girard-Perregaux to Mexico for nearly two centuries
"I was immediately convinced by the relevance of Cedric’s project" stated Antonio Calce, CEO of Girard-Perregaux. "Indeed, some beautiful moments of Girard-Perregaux have been written in Latin America, especially in Mexico".
On October 19th, during an exclusive cocktail held at the booth, guests discovered the 120 page publication, brimming with anecdotes and illustrations from the past, along with historical facts retracing two centuries in the history of Girard-Perregaux and of the Mexico.

 

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Ever since 1791, Girard-Perregaux has been pursuing its course in the best tradition of Fine Watchmaking. The Maison’s history has been characterised by legendary timepieces that combine cutting-edge design with innovative technology.

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