On Friday September 28th, a preview of the 72 watches pre-selected by the jury of the 2018 Grand Prix d’Horlogerie de Genève (GPHG) was held in the Venetian Arsenal at an event dedicated to art and design, which marked the third such partnership with BMW Italy, after Rome in 2016 and Milan in 2017. Alongside the new BMW 8 Series Coupé, 500 guests were able to admire the finest watch creations of the year on display in the showcases, thanks to a presentation combining innovation, design and security.
The reception also featured a performance by ballet dancer Roberto Bolle and his troupe. In the course of the evening, guests were able to share gourmet and oenological experiences thanks to the Michelin three-starred restaurant Da Vittorio along with a tasting of Bolgheri Sassicaia, the world’s most refined and prestigious wines.
"The GPHG is thrilled about this renewed partnership with BMW Italy. As a showcase for the watch industry, we are especially delighted to be kicking off this 2018 roadshow in Venice, cradle of art and city of beauty, as well as a place of trade and international exchanges", said Raymond Loretan, President GPHG.
"We are proud to be reiterating our Grand Prix d’Horlogerie de Genève partnership that began in Italy in 2016, especially since we share the same values of elegance, exclusivity and luxury which confirm the special emphasis the BMW group places on passion, culture and innovation", said Sergio Solero, President and CEO BMW Italy.
