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IWC - “Timeless Portofino” launch event in Miami

IWC “Timeless Portofino” launch event in Miami

Art Basel in Miami Beach offered the ideal tropical setting for the US premiere of the “Timeless Portofino” exhibition organized by IWC Schaffhausen.

During the world-renowned art fair Art Basel in Miami Beach, Swiss luxury watch manufacturer IWC Schaffhausen showcased its new Portofino Midsize collection.

Actress Emily Blunt was joined by supermodels Karolina Kurkova and Adriana Lima for the US opening of the “Timeless Portofino” exhibition, the result of an exclusive photo shoot by famous photographer Peter Lindbergh which involved a host of stars and was organized by IWC especially for the watch launch. Together with fellow actors Cate Blanchett, Christoph Waltz, Ewan McGregor, and Zhou Xun, the three posed for photographer Peter Lindbergh, who stylishly captured the new Portofino Midsizetimepieces with the stars in the picturesque harbor town of Portofino, Italy.


IWC - Art Basel Miami


“IWC is thrilled to be in Miami during such an expressive festival, celebrating the artwork of Peter Lindbergh and our new Portofino Midsize collection through our ‘Timeless Portofino’ exhibition,” said Georges Kern, CEO of IWC Schaffhausen. “My friend Peter Lindbergh has succeeded in capturing these very special moments and in showing both our cast and our watches in their very best light.”

To celebrate the occasion, IWC CEO Georges Kern welcomed guests to an
elegant gala dinner with special host Jason Alexander at the well-known W South
Beach hotel.

The brand

With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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