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SIHH 2017 Salon International de la Haute Horlogerie - Geneva, 16-20 January 2017

IWC - VIP guests at the SIHH

IWC VIP guests at the SIHH

Around a thousand VIP guests took up the invitation to Geneva.

At the Salon International de la Haute Horlogerie (SIHH) watch fair, IWC Schaffhausen celebrated the arrival of the new Da Vinci collection. Around a thousand VIP guests took up the invitation to Geneva – including numerous high-profile IWC brand ambassadors and global stars, such as actors Rosamund Pike, Vanessa Redgrave, James Marsden, Sonam Kapoor, Olga Kurylenko, Jean Reno, Naomie Harris, Zilin Zhang, Bolin Chen, Isabelle Huppert, Taylor Schilling and Patrick Stewart. Sporting and racing legends Nico Rosberg, Lewis Hamilton, Niki Lauda, Fabian Cancellara, Jan Frodeno and Jochen Mass, supermodels Karolina Kurkova and Adriana Lima, and influencers such as Nicole Warne, Kristina Bazan, Xenia Tchoumi and Negin Mirsalehi were also present.


VIP guests at the SIHH
The British comedy star Rob Brydon hosted the gala evening, the motto of which was “Decoding the Beauty of Time”. One of the highlights of the event came in the form of the performance from Danish singer MØ. During the dinner, CEO Georges Kern also passed the baton on to his successor Christoph Grainger-Herr. A short film with a contribution from US actor Kevin Spacey acknowledged the most important stages in Kern’s 15-year career at the very top of the Swiss watchmaking profession. Later in the evening, the guests enjoyed an elaborately staged holographic show featuring the actor Joseph Mawle, known for his role in “Game of Thrones”. The film portrayed Leonardo da Vinci’s tireless quest for the connection between science and aesthetics.

VIP guests at the SIHH
Several IWC brand ambassadors visited the SIHH during the day before attending the evening event. There, they had the chance to see the new collection for themselves at the booth, which was designed in the style of an Italian palazzo. A huge showcase in the form of a three-dimensional “Flower of Life” served as the visual centrepiece of the booth.

VIP guests at the SIHH

The brand

With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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