Madison Avenue Watch Week 2017 Top Watch Brands Celebrate Madison Avenue Watch Week in New York
The Madison Avenue Watch Week runs from May 8 through 13 and features brands such as A. Lange & Söhne, Hublot, Jaeger-LeCoultre, Montblanc, Panerai and Vacheron Constantin
This week in New York City, top retailers and watch brands celebrate in style during the seventh annual Madison Avenue Watch Week. The event is a weeklong open house for New York visitors and residents to get up close and personal with some of the top retail stores on Madison Avenue. For watch brands with boutiques located on that high-stakes street (between 57th and 86th streets), this event is a chance to showcase the newest timepieces were unveiled earlier in the year at the various shows. Many of these watches have not yet been seen in the United States.
This year, participating in the event, which runs from May 8 through the 13, are brands such as A. Lange & Söhne, Hublot, Jaeger-LeCoultre, Montblanc, Panerai, and Vacheron Constantin. Many of the participating brands are also offering seminars, watchmaking demonstrations and more.
Presented by the Madison Avenue Business Improvement District (BID), Madison Avenue Watch Week is sponsored by The Wall Street Journal and supported by the Horological Society of New York. In fact, the Horological Society of New York is hosting the open-to-the-public “Watch Walk on Madison Avenue” on Tuesday May 9 at 10 am. The meeting place is Vacheron Constantin’s watch boutique (729 Madison Ave), and there will be multiple stops along the walking tour. A similar walking tour for watch “bloggers” is being held on Wednesday by BID.
As to the individual watch brand events, information can be found at www.madisonavenuewatchweek.com, where attendees can also register to attend the events. However, highlights run the gamut from Montblanc showcasing its auto-inspired TimeWalker watches, to Jaeger-LeCoultre hosting by-invitation-only Master watchmaking classes to learn how to put together a movement, and A. Lange & Sohne – in typical German style – serving pretzels and beer and showcasing the Lange Haus concept. Focusing on the next generation of watchmakers, Vacheron-Constantin is holding a children’s watchmaking workshop in its boutique on Saturday, May 13.
Additionally, this year the School of Visual Arts (SVA) in New York has created a special public art installation called “A Moment in Time.” The exhibit, created by design students at SVA, features 16 different six-foot-tall (or wide) watch sculptures that commemorate certain moments.
Following the vision of Ferdinand Adolph Lange to build the world’s best watches, A. Lange & Söhne strives for ultimate precision and explores new avenues in order to advance the art of fine...Find out more >
From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had...Find out more >
Ever since the brand was established in 1833, Jaeger-LeCoultre has been enchanting lovers of beautiful objects. Its craftsmen and craftswomen, the guardians of the inventive spirit of company...Find out more >
Montblanc has always been committed to the same values: the pursuit of quality and craftsmanship.Find out more >
Representing a blend of Italian design with Swiss watchmaking technology, Officine Panerai follows the inspiration of its home city of Florence, which was the cradle of the Renaissance movement and...Find out more >
An exploration of the history of Vacheron Constantin is a voyage of discovery, revealing the excellence of age-old watchmaking. Each timepiece is the result of the creative inspiration of the...Find out more >