Seiko Seiko Dream Square
Seiko introduces a new four-story retail complex in the heart of its birthplace in Tokyo’s Ginza district.
Seiko Dream Square opens its doors to visitors to “look, feel and experience” the history and heritage of Seiko’s watchmaking since 1881 through its museum, showrooms and entertainment functions. Welcoming with the spirit of “Omotenashi,” a Japanese term meaning the best possible service and hospitality, Seiko Dream Square is a point of destination for visitors of all ages and a center for communicating the brand’s story globally - from Ginza to the world.
A small museum on the first floor is in the image of the symbolic Wako clock tower's interior. The tower is a symbol of Seiko and a proud landmark of Ginza in which Seiko founder Kintaro Hattori placed its headquarters. On higher levels, visitors can enjoy a shopping experience in the world of Seiko's leading collections, Prospex, Presage, Lukia, and Astron, with each displayed in a refined setting based on its unique identity.
Ginza is a district of Tokyo known for its high-class and upscale glamour and has marked itself as a high-end commercial and business center. Seiko Dream Square is located in the center of the district, serving as a crossroad for both national and international visitors.
“A Seiko watch is not merely an industrial product,” commented Shinji Hattori, Seiko Watch Corporation Chairman and CEO at an inauguration ceremony. “It can be a partner to one’s life journey and story. It is our dream that Seiko Dream Square be the place where visitors from around the world would want to find this particular partner."