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SIHH - Successful and carefully managed growth

SIHH Successful and carefully managed growth

Salon International de la Haute Horlogerie expands and innovates, with a multitude of new features for 2018

For 28 years, SIHH has continued to adapt to, anticipate and meet the needs of professionals in the Fine Watch sector for whom it remains a fabulous showcase with no equivalent anywhere in the world, as much for the exclusive nature of its exhibitors as for the quality of the structures it provides its visitors. The 2018 edition will be even bigger and better with:

- The arrival of six new exhibitors with Hermès - and in the Carré des Horlogers, Armin Strom, DeWitt, Chronométrie Ferdinand Berthoud, Élégante by F.P.Journe and Romain Gauthier. This brings the total number of exhibitors to 35, with 18 Historic Maisons and 17 brands in the Carré des Horlogers.

- New spaces, starting with the entrance which has been redesigned to facilitate visitor flow, and the creation of a communication hub at the heart of the fair with a 100-seat Auditorium, a reappointed and connected Press Club, a restaurant, and private lounges. This new hub will be open to all visitors, whether it's to hang out for five minutes or settle in for an hour, two hours, or however long their schedule allows.

- The new Auditorium will host a full and attractive programme including product presentations, CEO interviews, specialist talks, panel discussions and round tables. It will be fully equipped for filming and live streaming to SIHH and exhibitor channels.

-  "White Box" plug-and-play studios, dedicated to bloggers and digital medias, will be dotted around the aisles – perfect for interviews, product shootings and preparing social media posts without being completely cut off from the atmosphere and buzz of the fair.

- Updated SIHH app including an interactive map, news from the brands and their latest products, social media, the press presentations schedule for journalists, shuttle times, and much more.

- Three virtual reality scenarios will present a marine chronometer, a railroad watch or a flyback chronograph in situations where time is of the essence.

- The Beauty of Time, the latest book from Fondation de la Haute Horlogerie, published by Flammarion, will illustrate an exhibition of rare timepieces.

- Open Day for the general public on Friday 19th January 2018. Tickets are on sale now at www.sihh.org.

A.Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, Greubel Forsey, Hermès, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani Fleurier, Piaget, Richard Mille, Roger Dubuis, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels

Carré des Horlogers
Armin Strom, Christophe Claret, Chronométrie Ferdinand Berthoud, DeWitt, Élégante by F.P.Journe, Grönefeld, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F, Ressence, Romain Gauthier, RJ-Romain Jerome, Speake-Marin, Urwerk

Salon International de la Haute Horlogerie
Palexpo - Geneva - Switzerland
15th – 19th January 2018