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Geneva Motorshow 2015

The great TAG Heuer motor racing saga continues, and Ayrton Senna is back!

This year, TAG Heuer will be creating an incredible stand of almost 1000 m2 at the Geneva Motor Show to mark 30 years of partnership with McLaren - the longest collaboration between a watch brand and a Formula 1 team -, and to celebrate all the links the brand boasts with the motor racing world. On this stand, the Swiss brand will be showcasing Formula 1 and Rally, Endurance and Formula E, and legendary races such as the Carrera Panamericana and classic car rallies such as Goodwood. A number of show cars will be on display to delight visitors, under the gaze of all of the Brand's leading ambassadors.

To celebrate this anniversary, a limited edition red and black TAG Heuer Formula 1 will be on display exclusively at the show.

The partnership between TAG Heuer and MacLaren is packed with legendary names, not least that of Ayrton Senna. He was chosen to feature in the first #DontCrackUnderPressure campaign, but is not in the most recent. However, he is returning. TAG Heuer has appointed him as a mentor in its Pantheon of Ambassadors.

 

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This season, the drivers for this legendary stable are Fernando Alonso and Jenson Button.
2015 will also see the return of TAG Heuer to the 24 Hours of Le Mans in the LMP1 category, the media's favourite, via one of the most innovative constructors: Nissan and its Nissan GT-R LM NISMO.

2015 presents a new challenge for Sébastien Ogier, World Rally champion in 2013 and 2014. Let's hope his TAG Heuer Carrera 1887 brings him good luck!

2015 is set to be a particularly electrifying year, thanks to the Formula E championship, the fully electric race series, featuring cars which are little gems of technology and design. It offers a different way of looking at motor racing, perfectly in line with TAG Heuer's cutting edge nature. The Swiss brand is official partner and timekeeper, and partner of China Team and Mahindra Team. Bruno Senna, Ayrton's nephew, is one of the key drivers.

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