This long-standing partnership is significant of the manufacture’s trust into the MYS to attract a niche of international potential wealthy attendees.
Gaëlle Tallarida, Managing Director of the MYS, says “we’re proud that the Monaco Yacht Show has become a yearly rendezvous for Ulysse Nardin, who has integrated the show both as part of their history deeply anchored to the sea and as part of a global business and marketing strategy to reach their worldwide high-end clientele in Monaco.”
A loyal support and trust confirmed by Patrik P. Hoffmann, CEO of Ulysse Nardin: “the MYS is the reference exhibition platform in the Superyacht industry. Once a year the best and most exclusive Superyacht builders and nautical service providers reach out to their clientele in the most picturesque setting of Port Hercules. The MYS offers Ulysse Nardin the perfect environment to highlight its know-how, power of innovation and DNA of the Sea.”
In Monaco, Ulysse Nardin will launch the 9th Monaco limited edition series at the MYS Upper Deck Lounge. The 2017 limited edition of 100 pieces will be featuring a timepiece from the Marine Collection, a refined legacy to the Marine instruments and a testimonial to the manufacture’s philosophy of timekeeping simplicity.
The Monaco Yacht Show will take place from 27 to 30 September 2017.
