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Watches and Wonders
Watches and Wonders 2021 - More than a digital platform: a dynamic hub for the industry!

Watches and Wonders 2021 More than a digital platform: a dynamic hub for the industry!

Watches and Wonders 2021 confirms its agenda and strengthens its ecosystem through continued strategic partnerships

For ten days, watchmaking worldwide will be in the spotlight - online and offline - for this major event in the industry calendar, where the leading names take the stage and reveal their latest products for 2021. It’s all set so that wherever in the world they are, whatever the platform, visitors can enjoy the Watches and Wonders experience. From Geneva to Shanghai, as if you were there!

The program for Watches and Wonders 2021 is taking shape with a confirmed agenda. First, from April 7 to 13, will be the digital edition of Watches and Wonders Geneva where 38 prestigious brands will gather for the first time on a single platform: watchesandwonders.com. This private event for the media, retailers and the participating brands’ VIP customers will be followed, from April 14 to 18, by the in person Watches and Wonders Shanghai, which will host 19 brands including first time exhibitors Chopard, Montblanc, Rolex, Tudor and Ulysse Nardin.

A complete experience Online or offline, Watches and Wonders doesn’t stop here. The physical event has evolved into a comprehensive hub, encompassing brands, retailers, end customers, media and strategic distribution partners such as NET-A-PORTER, MR PORTER and Alibaba’s Tmall Luxury Pavilion in China. Special campaigns featuring exclusive contents will coincide with the Geneva and Shanghai events to engage audiences beyond the traditional watchmaking sphere. Visitors will also be able to move back and forth between the Watches and Wonders platform and brands’ web and e-commerce sites. A simple click on the Brand page on watchesandwonders.com, and they can immerse themselves in the brand’s environment. A complete experience and journey with parallel events – virtual tours of manufacturing facilities, face time with ambassadors, virtual parties and more – no matter where in the world they are.

The journey promises to be intense and varied. As much from the brand’s side, with product launches, major announcements, On and Off programmes, as from the organisers in the form of exclusive specialist content. Daily at 8.30 CET, the public can tune in to the live Morning Show for a half-hour analysis of all that’s new at the Salon. Expert-led panels will debate key topics such as sustainability, innovation, and digital transformation, etc. So many opportunities to continue lively discussions on social media and other online platforms.