Watches & Wonders The 3.0 version kept all its promises
In what is a challenging economic climate, Watches & Wonders played its role as the foremost Haute Horlogerie exhibition in Asia to perfection.
Throughout its four days, the twelve exhibiting Maisons welcomed some 20,000 visitors (+25% on 2014) - including 700 representatives of Asian media -, some travelling from as far away as Japan or Australia, others from Mainland China. These crowds of visitors confirmed the appeal of technical and precious watchmaking for a public eager to discover the year's new creations, and to experience first-hand the singular world of time measurement.
Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie, organiser of Watches&Wonders, reminded guests at the official opening how “Fine Watchmaking expresses itself as exceptional timepieces, but is equally a unique experience that must take us on a journey through the centuries, and through art and expertise."
Sharing the cultural significance of watchmaking is a vocation of the fair, relayed by each of the exhibiting Maisons and made possible thanks to a smartphone application offering the public multiple experiences, including guided tours, personalised presentations, watchmaking initiations, talks, face-to-face meetings with watchmakers and craftsmen, and other exhibitions.
During these four days, the Maisons at Watches & Wonders could demonstrate the full measure of their creativity. Booths that reflected each brand's individual personality were the showcase in which to present truly exceptional products and numerous unveilings of timepieces which had been specially developed for the occasion.