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Breitling - A Win-Win Partnership Between The Brand And Tadej Pogačar

Breitling A Win-Win Partnership Between The Brand And Tadej Pogačar

The 21-year-old athlete wins the Tour de France with an Endurance Pro watch on the wrist.

Tadej Pogačar became, at the age of 21, the youngest winner of the Tour de France in more than a century, overturning a 57-second deficit to defeat Slovenian countryman Primož Roglič in one of the most thrilling races in recent memory. As he stood atop the podium in Paris, his yellow jersey was complemented by a Breitling Endurance Pro wristwatch with a yellow inner bezel ring and a bold yellow rubber strap.

A partnership win-win between the brand and Tadej Pogačar

Tadej Pogacar with the Breitling Endurance Pro © Breitling

Tadej Pogačar won the 107th Tour de France in an extraordinary and dramatic race in the 20th stage. The Endurance Pro on his wrist – with its vivid yellow highlights – underscored Breitling’s connection to competitive cycling’s elite. Three Tour de France champions – the other two being Italy’s Vincenzo Nibali (2014) and Welshman Geraint Thomas (2018) – now wear
Breitling’s sporty, lightweight Endurance Pro watch.

Breitling CEO Georges Kern said, “We’re all highly impressed by Tadej Pogačar’s performance. It’s the latest chapter in our long and storied link to cycling and carries on a legacy that embraces such legends as Fausto Coppi and Gino Bartali as well as partnerships with major competitions, including the Giro d’Italia and the Tour de France. At 21, Tadej is part of a generation of cyclists who are set to take the sport to a whole new level. The fact that our Endurance Pro is on the wrists of Tadej, Vincenzo, and Geraint demonstrates two things: that the technology and design of our watches is speaking to a young, performance-oriented audience, and that Breitling is back on the top step of global cycling.”

The Breitling Endurance Pro

The Breitling Endurance Pro combines an ultralightweight 44 millimeter Breitlight® case and a thermocompensated SuperQuartz™ movement ten times more accurate than conventional quartz.

A partnership win-win between the brand and Tadej Pogačar

Endurance Pro © Breitling

Designed for men and women whose active lives blend a professional mindset with a sporty lifestyle, the Endurance Pro is equal to the challenges of a rigorous workout but fashionable enough for everyday wear.


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