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Hublot - A 100 metres on the top of Europe

Hublot A 100 metres on the top of Europe

Dario Cologna and Asafa Powell competed over 100 m at the Jungfrau.

The day after the 40th edition of Athletissima, the Jungfrau railway and Hublot took the most prestigious athletic discipline to new heights.
After a flight over the Eiger, Mönch and Jungfrau, Swiss cross-country skier Dario Cologna and Asafa Powell, former holder of the 100 metre world record, landed on the roof of Europe to compete over 100 metres at an altitude of 3454 metres.

A flying start for Cologna on snow and a starting pistol for Powell on the track, each on a route created specially for this unique race. Cheering them on from the sidelines were Mujinga Kambundji, one of the country's best sprinters, and her team-mates from the 4 x 100 metres, as well as top Swiss wrestler Kilian Wenger, an ambassador for the Jungfrau region.


Two Hublot trophies were created and brought in especially to honour the extraordinary careers of these elite sportsmen. Dario Cologna and Asafa Powell were presented with these symbolic trophies by Kilian Wenger.

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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