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Hublot  - Hublot and UEFA kick off a new partnership

Hublot Hublot and UEFA kick off a new partnership

Hublot becomes Official Partner of UEFA Women’s EURO 2021TM, 500 days before the tournament starts, and completes a 360-degree partnership with UEFA.

Hublot announces that it is now the Official Partner of UEFA Women’s EURO 2021TM and all UEFA Women’s football competitions. The news means that Hublot becomes a UEFA 360-degree partner of all UEFA-men’s and women’s senior club and international football competitions. Hublot definitively loves football!

“This is a wonderful partnership and we are so excited to extend it to UEFA Women’s football, and to be working together with UEFA across its competition profile,” says Ricardo Guadalupe, CEO of Hublot. “Football is the most exciting, most passionate game on the planet and the perfect match for Hublot. Like UEFA, Hublot is obsessive about quality, has ambitious plans for the future and is proud to know a loyal fanbase. It’s a match made in heaven! We couldn’t be more proud to partner UEFA and to be supporting the development of the beautiful game. We look forward to this summer’s UEFA Women’s Champions League Final and wish the competitors every success. Hublot loves football!”

Today marks 500 days until the first match of the UEFA Women’s EURO 2021TM, which will be held in England. Hublot will serve as the international tournament’s Official Partner, providing the now iconic Hublot electronic referee boards used by fourth officials to indicate additional time and substitutions. The partnership also covers the UEFA Women’s Champions League Final TM, the UEFA European Women’s Under-19 TM Championship, the UEFA European Women’s Under-17 TM Championship and the UEFA Women’s Futsal EURO TM, the hardcourt, indoor football tournament.

“The appeal of women’s football is growing at an impressive rate and we are delighted to have such a prestigious brand as Hublot joining us as a partner, who are committed to promoting the women’s game,” declares Guy-Laurent Epstein, Marketing Director of UEFA Events SA. “Agreeing partnerships with world famous brands like Hublot is exactly the kind of results we envisaged when we unbundled the rights from the men’s game over two years ago and is proof women’s football can be supported on its own merits.”

“This is a fantastic time to be involved in women’s football and it is great to have found a like- minded partner in Hublot who share our goals and ambitions,” adds Nadine Kessler, UEFA’s Head of women’s football. “With Hublot becoming an official partner and supporter of UEFA women’s football across our competitions and campaigns, including Together #WePlayStrong, we hope that this will help us to take our sport to a wider audience as well as strengthening our existing relationships with those who are already committed to playing football. ”

This summer, Hublot will be the Official Partner of the UEFA Women’s Champions LeagueTM Final, which takes place in Vienna on May 24, 2020. The UEFA Women’s EURO 2021 TM Final will be held at London’s Wembley Stadium on August 1, 2021. Hublot was the first Swiss watch brand and first luxury brand to get involved in football. In 2006, it sponsored the Swiss national team, and then in 2008 began a long-standing partnership with UEFA by becoming the ‘Official Timekeeper’ for UEFA EURO 2008 TM. Since then, Hublot has timed every UEFA European Championships, and will return this summer for the eagerly anticipated UEFA EURO 2020 TM tournament, which for the first time takes place across Europe in 12 host cities. The final will be held at London’s Wembley Stadium on July 12, 2020.

Hublot has also been the ‘Official Timekeeper’ of the FIFA World Cup TM since 2010 and timed the tournaments in South Africa, Brazil and Russia. It became the official licensed watch partner of the UEFA Champions League TM in 2015.


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The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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